This is a spec ad for Jimmy Choo. I did all the product shots in the studio for a hybrid approach with the use of AI video to create the leopard, piano, dancing woman and butterflies. Prompt engineering is a real thing. If you don't have the clarity in your head coupled with keen direction, the results of AI video are all over the place.

It's no secret I love me some disco. The Vim and Vibe logo is a nod to the epic era of the 70's where I really fell in love with music. This spec ad was created for my generation of consumers. We may be aging, but we are still young at heart! 

This is the first of a seven video social media series for the grand opening of  pickleball facility in the Texas hill country. We enjoyed doing the drone footage! 

Inspired by the brilliance of Grace Wells and her work creating random ads for random products. This video was my first try at macro shots in video.

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